GDPR Charter

GDPR Charter

Article 1 – Definitions of terms used in the charter

We will subsequently designate:

“Personal data”: is defined as “any information relating to a natural person identified or who can be identified, directly or indirectly, by reference to an identification number or to one or more elements specific to him”, in accordance with the Data Protection Act of January 6, 1978.

“Site” or “Service”: the site and all of its pages.

“Editor”: Guillaume Dufay, natural person responsible for the editing and content of the Site.

“User”: the Internet user visiting and using the Site Services.

Article 2 – Introduction and role of the charter

This charter aims to inform you of the Site's commitments with regard to respect for your private life and the protection of Personal Data concerning you, collected and processed during your use of the service.

By registering on the Site, you agree to provide us with true information about yourself. The communication of false information is contrary to the general conditions appearing on the Site.

Article 3 – Data collected on the Site

The Data collected and subsequently processed by the Site are those that you voluntarily transmit to us by completing the various forms on the Site. For certain operations on content, you may be required to transmit Data concerning you to third party partners through their own services, more specifically during the payments that you may make. We will not have said data, their collection and processing being governed by the conditions specific to these parties. We invite you to consult their conditions before communicating your Data in this context.

Your IP address (identification number assigned to your computer on the Internet) is collected automatically. You are informed that the service may implement an automatic tracking process (Cookie), which you can prevent by modifying the relevant settings of your internet browser, as explained in the general conditions of this Site.

The contact details of Users of the Site who have registered on it will be saved, in compliance with the provisions of the data protection and freedom law of January 6, 1978. In accordance with the latter, they have a right of access, withdrawal , modification or rectification of the Data they have provided. To do this, they simply need to make a request via the contact form.

Article 4 – Purposes of Data collected

The Data identified as mandatory on the Site's forms are necessary in order to benefit from the corresponding functionalities of the Site, and more specifically from operations on the content offered within it.

The Site collects and processes Data from its Users to send emails, perform traffic statistics and process orders on the Site.

Article 5 – Recipients and use of collected Data

The Data collected by us is processed for the purposes of carrying out operations on the content of the Service.

You may receive emails from our Service, particularly in the context of newsletters that you have accepted. You can request to no longer receive these emails by contacting us via the contact form or on the link provided for this purpose in each of the emails sent to you.

Article 6 – Data Security

You are informed that your Data may be disclosed in application of a law, a regulation or under a decision of a competent regulatory or judicial authority or, if this proves necessary, for the purposes, for 'Publisher, to preserve his rights and interests.

Article 7 – Data retention period

The Data is stored by the site host, whose contact details appear in the legal notices of the Site, and is kept for the duration strictly necessary to achieve the purposes referred to above. Beyond this period, they will be kept for exclusively statistical purposes and will not give rise to any exploitation of any nature whatsoever.

It is the story of a deep desire to create and to do it differently.

It is an optimistic creation bringing together renowned perfumers, exceptional raw materials, innovation and respect for life.

It is a poem of virtuous materials. Cork, French glass, shell powder, organic beet alcohol, paper fibers from sustainable forests and vegetable inks make up this unique story.

It's an odyssey of small steps, where most of the protagonists evolve a few dozen kilometers from each other.

La petite Madeleine is all that and much more.

Sophie & Guillaume


We are Sophie and Guillaume Dufay, both lovers and creators of La petite Madeleine.

Like many people, having children has called into question our way of consuming. What do we put on the skin, where was the product made, by whom?

The realization came quite quickly: we want to pass on a better quality, more durable, more desirable product.

We then imagine how to make scented products differently. Our workshop located in Troyes allows us to make, remake and manufacture our products. Step by step a path emerges.

On April 1, 2021 we are offering scented cold saponified soaps. Entirely made by hand from exceptional raw materials and associated with perfumers, they will delight you.

An artisanal process that preserves the benefits of ingredients and limits the impact on the environment.

Four to six weeks of maturation are necessary for our soap to provide all the softness to your skin.

What if we went further by developing eau de parfum differently? A real fragrant alternative, more committed, more artisanal with a territorial anchor.

What if we reimagined our cork as a unique, hand-crafted piece? What if this piece of object offered a second life to natural material? This is what we offer you. As we are dreamers, we will continue to write poems to create each olfactory story.

April 1, 2022: the eau de parfums are here. Humbly, our desire is to promote the different trades and know-how of our territory. Each bringing their expertise and a stone to the building of our olfactory stories. It is an authentic development that we wish to bring up to date.



In an industry exclusively dominated by metallized plastic parts, we wanted to offer another alternative. Create an object perfume.

Cork is produced in France, specially created for our olfactory stories. It comes from the remaking of wine bottle corks and male and female cork peels.

We then called on two talented designers to design the object. Their work around the valorization of already existing materials left an impression on us. The pebble is made from shells, evoking travel, freedom and marine movement. The cork and the pebble are then linked to form a single whole for our perfumes. All crafted by hand.

This is why each eau de parfum is unique.


The decorations – the patterns on the bottle – are made 50 km from our workshop by a family business.

Each case was printed 30 km from our workshop by a family business whose fifth generation is at its head.

Vegetable inks are used on selected papers from sustainable forests.

Their know-how and our proximity convinced us.


Too often, logistics is the link in the chain that is put aside, even though it is essential. We work on this part with another local actor, 3 km from the workshop. A so-called “adapted” company which favors social reintegration.